Marketing
·
Lemont
·
Fully Remote
Digital Marketing Specialist | Ad Designer
Spotter AI is a fast growing trucking startup based in the US. You will be working in a high energy environment with a diverse pool of co-workers from all around the world.
We are looking for a proactive and results-driven Digital Marketing Specialist | Ad Designer to join our team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels to drive engagement, leads, and conversions.
Key Responsibilities:
- Create and control ads on Google Ads, ensuring campaigns are performance-driven and aligned with business goals.
- Create and control ads on Meta platforms (Facebook & Instagram), including audience targeting, budgeting, and optimization.
- Prepare detailed briefs for ad creatives, collaborating with designers and content creators to develop compelling visuals and messaging.
- Manage email marketing campaigns from planning to execution and analysis.
- Write engaging email subject lines and body copy tailored to different audience segments.
- Design and implement email templates in Brevo (formerly Sendinblue), ensuring responsive and visually appealing layouts.
Requirements: - Proven experience in digital marketing, including hands-on campaign management.
- Strong knowledge of Google Ads and Meta Ads platforms.
- Experience with email marketing tools, preferably Brevo.
- Excellent written communication skills in English.
- Ability to analyze campaign performance and make data-driven decisions.
- Detail-oriented, creative, and able to manage multiple projects simultaneously.
Nice to Have:
- Experience with A/B testing and conversion optimization.
- Familiarity with basic graphic design tools or briefing processes.
- Department
- Marketing
- Role
- Digital Marketing Specialist
- Remote status
- Fully Remote